© Copyright 2024 | by david nguyen
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April 2021 – March 2024

As a Senior Manager of Product Design at Blizzard Entertainment, I assembled and managed a fantastic team of user experience and visual designers that designed engaging experiences to support Activision, Blizzard and King operations worldwide.

Company Brief

  • Blizzard fosters creativity and encourages innovation from its 5,000+ employees
  • Premier developer and publisher of entertainment software
  • Iconic game franchises played and enjoyed by millions of players around the world
  • Players gather on Battle.net to connect, purchase games and engage in multiplayer experience

Product Design

Responsible for over 10 Product Experiences

  • Asset management system, interactive lobby experiences, building and seat locator, game credits management system, internal communications portal, global support and HR portals
  • Partnering with 4 teams: Custom Development, Application Services, Platform Products and Project Management
  • Servicing 3 game studios: Activision, Blizzard Entertainment and King

Notable Design Challenges

  • Systemizing product design workflow
  • Establishing foundational KPIs and OKRs
  • Solidifying unified experience, look, and feel for various products
  • Technical and Design Debt of 40+ products (over a decade old)

Design Operations

Accomplishments

  • Established 2 base design systems
  • Developed Product and Team Reporting Framework
  • Developed Product Design Career Program
  • Centralized User Research
  • Introduced and implemented usage of new Design Tools

Results

  • Enhanced usability and information architecture
  • Insight and elevation of Net Promoter Score and System Usability Score
  • Increased morale and retention of team members
  • Improvement in collaboration between departments and stakeholders
  • Increased capacity in UX research activities

Product Highlight: Keyring

Keyring is an Asset Management System. We are both players and developers of our own game products – this platform provides an efficient and central solution to manage and distribute game keys to employees.

Accomplishments

  • Completely replaced the legacy Keyring asset management system within the set project time frame
  • Adopted by other game studios (Activision)
  • Implemented a new scalable design system to be used on future products

Results

  • 4.8 System Usability Score (SUS) out of 5
  • Product support requests decreased by 70%
  • Distribution of game keys set up within minutes vs days prior

Design Standards & Quality Control

Documentation System

  • Brand guidelines
  • Brand portal
  • Base (Mosaic) Design System

Accomplishments

  • Collaborated with senior leadership and our marketing creative team to establish brand guidelines aligned with our culture and mission
  • Led vision of our brand portal utilizing Orangelogic’s DAM to host digital assets, style guides, and other relevant documentation
  • Defined design principles used by our design team in product development
  • Guided creation of a scalable design system, including accessibility guidelines, design patterns, UI component library, along with supporting documentation
  • Established workflows to ensure communications, collaboration, and efficiency between designers, engineers, and project managers

Notable Hands-on Tools Utalized

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